Sunday 9 March 2014

Lotus: what is happening?

Lotus: a company that has made amazing cars for a long time. The lotus esprit was favoured by James Bond himself; the lotus Elise was the most popular sports car for a long time. In my opinion, lotus is one of my all time favourite car companies. But what is happening to it now? Since the new lotus exige V6 things have gone quiet. But what happened? Well, when the new exige came out the company was run by Dany Bahar. He had a plan to bring out one new model every year until 2016. The cars themselves were completely remodeled versions of the old ones (eg. new esprit). He believed that, by having so many cars in its model range, Lotus would sell so many cars that it would break into the mainstream and that Lotus would become as well-known as Ferrari and others. The problem was that, with a recession going on, Lotus simply didn't have enough money to expand its range so quickly.For this reason The boss of lotus refused to allow these new cars to be built. Dany Bahar was replaced and since then Lotus has been keeping a low profile. But, having just brought out the Lotus exige V6 cup, it looks as if they may be waking up once more. And I for one can't wait.
Lotus exige V6 s
Lotus evora s (above)
Lotus seven (below)

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