Another car to be shown at the recent Geneva motor show was this, the first look we will get of the upcoming Aston Martin SUV, although a look is all it will be as it isn't due for production until 2020. The purpose of this car is for Aston to be able to reach out its customer base and sell its cars in more places than before, to a wider audience than before. This SUV is supposed to increase sales of Astons to Russia, China and women. Another reason why the DBX has been created is to reduce the overall CO2 of the marque, as the DBX is targeted to be an all electric car (which can also be chosen as a V12.) as you may remember, Aston has tried to do the 'make one car produce less emissions so overall we produce less CO2' route when it launched its Cygnet city car. Obviously that car was a failure and had to be scrapped, and so here we are with a similar proposition, only in the form of a electric SUV.
This concept, which will be the base of the SUV we will see in production in 2020, promises to have all the attraction of a normal SUV (eg high ride height etc) but also with the style people have come to associate with Astons. It promises not to be as bulky or as big as some of the other SUVs (maybe the upcoming Bentley SUV?) so that more people will buy. But will this increase sales dramatically or drive people away? We will have to wait and see. And don't worry: it's a long way off
Nev
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